I am first and foremost Singaporean by choice, born with a British passport to a family from Hong Kong, proud to have Chinese blood coursing through my veins. I spent my formative years growing up in Hong Kong, Canada and Singapore, considering all three my home. I also spent an extended period of time living and working in Malaysia, a country I’ve grown to love.
Upon attaining my high school diploma at Shawnigan Lake School in British Columbia Canada (1998 till 2002), I served in the Singapore Army – Infantry (2002 till 2004). I then completed my Bachelor’s Degree in Political Science at the National University of Singapore (2004 till 2008), before earning my Masters Degree in Asian Studies at the Nanyang Technological University, Rajaratnam School of International Studies (2008 till 2009).
I worked as a Sales & Marketing Manager for Cool Customs Garage while studying (2004 till 2007); co-founded and served as Marketing Director for 8flo (2008 till 2009); before starting 9tro™ on my own in December 2009, serving as Managing Director till today.
I am an agnostic-atheist by choice, but I firmly believe in respecting everyone’s individual beliefs, traditions and cultures. I do not believe in conflict and am wholeheartedly convinced that all issues can be resolved amicably, as long as all parties involved are willing and capable of dialogue and compromise.
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人生幾個十年? 時間不留人。 活在当下。
・ 𝓼𝓽𝓪𝔂 𝓱𝓾𝓶𝓫𝓵𝓮 ・ 𝓵𝓸𝓿𝓮 𝓶𝓸𝓻𝓮 ・ 𝓱𝓪𝓽𝓮 𝓵𝓮𝓼𝓼 ・
• Emcee / Host / Presenter / Commentator
exhibitions, broadcast, motorsports, eSports, seminars, private events, voiceovers.
I have always enjoyed event-management and storytelling, an affection that has over the years, developed into a passion which allowed me to expand and explore avenues in this profession.
Fashion Icon & Professional Singer Tabitha Nauser
Social Media Influencer Vaune Phan
& TV Personality Claire Jedrek
eSports Shoutcaster Philibert Santhanaraj
Media Conferences
Livestream Broadcast
Automotive Lifestyle Show
with Professional Race Driver Melvin Moh
Professional Race Driver Lim Keong Wee
Public Event in Singapore (9tro Alliance Meet)
• Motorsports Enthusiast / Amateur Race Driver / Amateur Sim Racer
FIA sanction races, time attack competitions, track days and sim racing.
I am an automotive enthusiast and I mean it in every literal sense. I am the guy who will walk up to you and say “wow, sweet ride!” if I see a nicely maintained, tuned or decked out car/motorcycle, regardless of make, model, year. Additionally, I am a massive motorsports enthusiast, having participated in various competitions spanning a variety of disciplines, ranging from endurance racing, sprint racing, time attacks, track days as well as sim-racing.
at the Malaysian Super Series (MSS) (2012 ~ 2014)
at the Malaysian Super Series (MSS) (2012 ~ 2014)
Endurance Race (Independent Class)
2018 Malaysia Championship Series (MCS)
• Journalist at 9tro™
publisher, photographer, videographer.
Since the inception of 9tro™ back in 2009, I have had the pleasure of testing and reviewing newly unveiled cars and motorcycles; as well as the privilege of visiting auto shows, motorsports events, exhibitions and factories all around the world. Making friends along the way, many of whom becoming important figures in my personal life.
All of which entirely impossible without the love from my family and support from every single member of Team 9tro™ (past, present, future).
• More details on 9tro™ available here!
long time supporters of 9tro since 2010.
(Georg Grotjahn Germany/Singapore)
of 9tro since 2012.
(Team Audi Korea Manager)
(Hankook Motorsports Asia & Middle East)
British Race Driver Chris Harris.
[Nürburgring, Germany]
[Nürburgring, Germany]
(Bilstein Germany)
[Shanghai Motor Show, China]
& Dr Ian Kuah.
(Brabus)
[Geneva International Motor Show, Switzerland]
General Manager of Porsche Asia Pacific.
[Sepang International Circuit, Malaysia]
[Aston Martin Test Centre Facility, Germany]
[Tokyo Auto Salon, Osaka Auto Messe, Japan]
Brinal Chua & Alan Ng
(KW Suspension & Autovox)
[Essen Motor Show, Germany]
[Formula 1 Grand Prix, Singapore]
9tro Magazine (2011).
[Macau Grand Prix, SAR China]
• Features in the Media
Some magazine, newspaper clippings and screen-captures, from various media outlets and publications.
CLEO Magazine (2013)
Her World Magazine (2013)
• Sports / Wanderlust
I love being outdoors and have a massive passion for travel, hiking, camping, running, cycling and exploring.
All Rights Reserved © Hong Tsui
All Rights Reserved © 9tro Group Pte Ltd ™

