About Me

I am first and foremost Singaporean by choice, born with a British passport to parents from Hong Kong, and proud to have Chinese blood flowing in my veins. Having spent my formative years in Canada, Hong Kong and Singapore, as well as an extended period of time in Malaysia, I call Singapore and Hong Kong my home, equally. πŸ‡­πŸ‡° πŸ‡ΈπŸ‡¬ πŸ‡¨πŸ‡¦ πŸ‡²πŸ‡Ύ

I have served two and a half years in the Singapore Army (2Q2002 ~ 4Q2004); completed my Bachelor’s Degree in Political Science at the National University of Singapore (1Q2005 ~ 2Q2008); and my Masters in Asian Studies at the Nanyang Technological University [Rajaratnam School of International Studies] (2Q2008 ~ 2Q2009). πŸ”« πŸŽ“

I have worked as the Marketing Manager of Cool Customs Garage (4Q2004 ~ 3Q2007); Co-founded and served as Marketing Director of 8flo (2Q2008 ~ 2Q2009); and eventually founded 9tro on 17th December 2009, serving as Managing Director till date [more details here]. 🏁

I am an agnostic-atheist, but I firmly believe in respecting everyone’s individual beliefs, traditions and cultures. I do not believe in conflict and am wholeheartedly convinced that all issues can be resolved amicably, as long as all parties involved are capable of dialogue and compromise.

I am also an automotive enthusiast and I mean it in every literal sense. I am the guy who will walk up to you and say “wow, sweet ride!” if I see a nicely maintained, tuned or decked out car/motorcycle, regardless of make, model, year.


CLEO Magazine - Hong Tsui.jpg

Voted CLEO Magazine Singapore’s “Top 50 Most Eligible Bachelor” in 2013.


Her World Singapore Magazine - Hong Tsui.jpg

Voted Her World Magazine Singapore’s “Top 50 Men We Love” in the 2013.


9tro-2018-singapore-bike-show

9tro-2018-singapore-female-fest

Hong Tsui.jpg

Event emcee and host.


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Motorsports enthusiast and amateur race-driver.


Categories on this website includes:

9tro related

Personal Observations & Opinions

Wine & Dine