
I am first and foremost Singaporean by choice, born with a British passport to a family from Hong Kong, proud to have Chinese blood coursing through my veins. I spent my formative years growing up in Hong Kong, Canada and Singapore, considering all three my home. I also spent an extended period of time living and working in Malaysia, a country I’ve grown to love.
Upon attaining my high school diploma at Shawnigan Lake School in British Columbia Canada (1998 till 2002), I served in the Singapore Army – Infantry (2002 till 2004). I then completed my Bachelor’s Degree in Political Science at the National University of Singapore (2004 till 2008), before earning my Masters Degree in Asian Studies at the Nanyang Technological University, Rajaratnam School of International Studies (2008 till 2009).
I worked as a Sales & Marketing Manager for Cool Customs Garage while studying (2004 till 2007); co-founded and served as Marketing Director for 8flo (2008 till 2009); before finally starting 9tro™ on my own in December 2009, serving as Managing Director till today.
I am an agnostic-atheist by choice, but I firmly believe in respecting everyone’s individual beliefs, traditions and cultures. I do not believe in conflict and am wholeheartedly convinced that all issues can be resolved amicably, as long as all parties involved are willing and capable of dialogue and compromise.

follow me on my socials for more!
• Emcee / Host / Presenter / Commentator
exhibitions, broadcast, motorsports, eSports, seminars, private events, voiceovers.
I have always enjoyed event-management and storytelling, an affection that has over the years, developed into a passion which allowed me to expand and explore avenues in this profession.
![Hong Tsui 9tro - [Broadcast Host] Live Entertainment Show with Fashion Icon & Professional Singer Tabitha Nauser](https://i0.wp.com/hongtsui.com/wp-content/uploads/2021/11/2021-ECC-Host.jpg?resize=750%2C422&ssl=1)
& Professional Singer Tabitha Nauser
![Hong Tsui 9tro - [Event Emcee] on stage with Social Media Influencer Vaune Phan](https://i0.wp.com/hongtsui.com/wp-content/uploads/2018/09/9tro-2018-singapore-bike-show.jpg?resize=750%2C500&ssl=1)
Social Media Influencer Vaune Phan
![Hong Tsui 9tro - [Event Emcee] on stage with Radio DJ Lynette Tan](https://i0.wp.com/hongtsui.com/wp-content/uploads/2018/09/9tro-2018-singapore-female-fest.jpg?resize=750%2C422&ssl=1)
![Hong Tsui 9tro - [Host] with Professional Race Driver Ringo Chong & TV Personality Claire Jedrek](https://i0.wp.com/hongtsui.com/wp-content/uploads/2021/09/Gazroo-Racing-GT-Cup.jpg?resize=750%2C422&ssl=1)
& TV Personality Claire Jedrek
![Hong Tsui 9tro - [Event Emcee] at Public Events](https://i0.wp.com/hongtsui.com/wp-content/uploads/2018/09/hong-tsui-e1597250656159.jpg?resize=750%2C495&ssl=1)
![Hong Tsui 9tro - [Event Emcee] at Public Karting Events](https://i0.wp.com/hongtsui.com/wp-content/uploads/2020/06/9tro-whatsapp-image-2020-06-01-at-15.49.11-e1597232564229.jpeg?resize=750%2C438&ssl=1)
![Hong Tsui 9tro - [Event Emcee] at Live eSports Festivals](https://i0.wp.com/hongtsui.com/wp-content/uploads/2020/11/festival-of-speed-9tro-e1605881483140.jpg?resize=750%2C422&ssl=1)
![Hong Tsui 9tro - [Event Emcee] at Press Conferences](https://i0.wp.com/hongtsui.com/wp-content/uploads/2021/02/36652868_1729464650507596_4986066781337550848_o.jpg?resize=750%2C591&ssl=1)
![Hong Tsui 9tro - [Event Emcee] at Regional Motocross Competitions Media Conferences](https://i0.wp.com/hongtsui.com/wp-content/uploads/2021/02/32077037_1655920081195387_8069835007599837184_o.jpg?resize=750%2C524&ssl=1)
Media Conferences
![Hong Tsui 9tro - [Live Voice Over] at Karting Competitions](https://i0.wp.com/hongtsui.com/wp-content/uploads/2021/02/40803368_1830977550356305_7844213379039232000_o.jpg?resize=750%2C532&ssl=1)
![Hong Tsui 9tro - [Studio Voice Over] Commercials & Advertising](https://i0.wp.com/hongtsui.com/wp-content/uploads/2020/08/img_20200812_202624.jpg?resize=750%2C425&ssl=1)
![Hong Tsui 9tro - [Race Commentator] with Professional eSports Shoutcaster Philibert Santhanaraj](https://i0.wp.com/hongtsui.com/wp-content/uploads/2021/11/2021-ECC-Commentator.jpg?resize=750%2C422&ssl=1)
eSports Shoutcaster Philibert Santhanaraj
![Hong Tsui 9tro - [Presenter] Official Product Unveiling Livestream Broadcast](https://i0.wp.com/hongtsui.com/wp-content/uploads/2020/11/hong-bmw-01.jpg?resize=750%2C532&ssl=1)
![Hong Tsui 9tro - [Event Host] at Private Functions](https://i0.wp.com/hongtsui.com/wp-content/uploads/2022/09/First-Eyewear-Centre-Hong-Tsui-edited.jpg?resize=602%2C602&ssl=1)
![Hong Tsui 9tro - [Presenter] of ‘9tro On Demand’
Automotive Lifestyle Show](https://i0.wp.com/hongtsui.com/wp-content/uploads/2021/01/9tro-on-demand-hong-tsui.png?resize=750%2C360&ssl=1)
Automotive Lifestyle Show
![Hong Tsui 9tro - [Race Commentator] eSports Livestream Broadcast with Professional Race Driver Melvin Moh](https://i0.wp.com/hongtsui.com/wp-content/uploads/2020/11/9tro-livestream.jpg?resize=750%2C449&ssl=1)
with Professional Race Driver Melvin Moh
![Hong Tsui 9tro - [Presenter] of various Online Shows for Clients](https://i0.wp.com/hongtsui.com/wp-content/uploads/2020/08/117445124_3225802260873820_831409718885490862_o.jpg?resize=750%2C457&ssl=1)
![Hong Tsui 9tro - [Presenter] Online Interview with
Professional Race Driver Lim Keong Wee](https://i0.wp.com/hongtsui.com/wp-content/uploads/2022/09/HyperDrive-Cities-Hong-Tsui-Lim-Keong-Wee.jpg?resize=750%2C422&ssl=1)
Professional Race Driver Lim Keong Wee
![Hong Tsui 9tro - [Event Host] Largest Automotive-Enthusiasts Public Event in Singapore (9tro Alliance Meet)](https://i0.wp.com/hongtsui.com/wp-content/uploads/2020/11/9tro-alliance-meet-sg-x-bilstein-kelvin-10.jpg?resize=750%2C422&ssl=1)
Public Event in Singapore (9tro Alliance Meet)
• Motorsports Enthusiast / Amateur Race Driver / Amateur Sim Racer
FIA sanction races, time attack competitions, sim racing.
I am an automotive enthusiast and I mean it in every literal sense. I am the guy who will walk up to you and say “wow, sweet ride!” if I see a nicely maintained, tuned or decked out car/motorcycle, regardless of make, model, year. Additionally, I am a massive motorsports enthusiast, having participated in various competitions spanning a variety of disciplines, ranging from endurance racing, sprint racing, time attacks, as well as sim-racing.












at the Malaysian Super Series (MSS) (2012 ~ 2014)

at the Malaysian Super Series (MSS) (2012 ~ 2014)



Endurance Race (Independent Class)

2018 Malaysia Championship Series (MCS)


• Journalist at 9tro™
publisher, photographer, videographer.
Since the inception of 9tro™ back in 2009, I have had the pleasure of testing and reviewing newly unveiled cars and motorcycles; as well as the privilege of visiting auto shows, motorsports events, exhibitions and factories all around the world. Making friends along the way, many of whom becoming important figures in my personal life.
All of which entirely impossible without the love from my family and support from every single member of Team 9tro™ (past, present, future).
• More details on 9tro™ available here!



(Georg Grotjahn Germany/Singapore)

(Team Audi Korea Manager)
(Hankook Motorsports Asia & Middle East)
![With Motoring Journalist and British Race Driver Chris Harris.
[Nürburgring, Germany]](https://i0.wp.com/hongtsui.com/wp-content/uploads/2016/12/2014-june-chris-harris-nucc88rburgring-24h-e1591011613229.jpg?resize=750%2C422&ssl=1)
[Nürburgring, Germany]
![With Fellow Journalists Jackie from Speed Magazine Germany; Philipp from Auto Illustrierte Switzerland; Oliver from L'Officiel Switzerland.
[Nürburgring, Germany]](https://i0.wp.com/hongtsui.com/wp-content/uploads/2016/12/2014-june-jackie-speed-magazin-de-philipp-auto-illustrierte-oliver-lofficiel-schweizsuisse-the-nucc88rburgring.jpg?resize=750%2C422&ssl=1)
[Nürburgring, Germany]
![With Industry Friends Kersten Struffmann, Volker Wegerhoff & Martin Hyar.
(Bilstein Germany)
[Shanghai Motor Show, China]](https://i0.wp.com/hongtsui.com/wp-content/uploads/2016/12/2013-april-auto-shanghai-motor-show1.jpg?resize=750%2C546&ssl=1)
(Bilstein Germany)
[Shanghai Motor Show, China]
![With Nader Alborno, Proff Bodo Buschmann & Dr Ian Kuah.
(Brabus)
[Geneva International Motor Show, Switzerland]](https://i0.wp.com/hongtsui.com/wp-content/uploads/2016/12/2014-march-with-mr-nader-alborno-prof-bodo-buschmann-brabus-ceo-and-founder-and-doc-ian-kuah-geneva.jpg?resize=750%2C500&ssl=1)
(Brabus)
[Geneva International Motor Show, Switzerland]
![With Dr Henrik Dreier, General Manager of Porsche Asia Pacific.
[Sepang International Circuit, Malaysia]](https://i0.wp.com/hongtsui.com/wp-content/uploads/2016/12/2014-feb-dr-henrik-dreier-general-manager-porsche-asia-pacific-singapore-mondays-22porsche-experience-drive22-on-sepang-circuit.jpg?resize=750%2C422&ssl=1)
[Sepang International Circuit, Malaysia]
![With the Head of Motorsports at Aston Martin, David King.
[Aston Martin Test Centre Facility, Germany]](https://i0.wp.com/hongtsui.com/wp-content/uploads/2016/12/2014-june-mr-david-king-head-motorsport-aston-martin.jpg?resize=750%2C606&ssl=1)
[Aston Martin Test Centre Facility, Germany]
![With Team KRC, long time supporters of 9tro since 2013.
[Tokyo Auto Salon, Osaka Auto Messe, Japan]](https://i0.wp.com/hongtsui.com/wp-content/uploads/2016/12/2014-jan-tas.jpg?resize=750%2C563&ssl=1)
[Tokyo Auto Salon, Osaka Auto Messe, Japan]
![With Oliver Scherbaum, Klaus Wohlfarth, Brinal Chua & Alan Ng
(KW Suspension & Autovox)
[Essen Motor Show, Germany]](https://i0.wp.com/hongtsui.com/wp-content/uploads/2022/09/12309924_860402967413773_1206341980716061152_o.jpg?resize=750%2C500&ssl=1)
(KW Suspension & Autovox)
[Essen Motor Show, Germany]
![With Aston Lim, First Editor at 9tro Magazine (2010).
[Formula 1 Grand Prix, Singapore]](https://i0.wp.com/hongtsui.com/wp-content/uploads/2016/12/51967_468538234121_4794901_o.jpg?resize=750%2C563&ssl=1)
[Formula 1 Grand Prix, Singapore]
![With Cheryl Tay, First Contributing Editor at 9tro Magazine (2011).
[Macau Grand Prix, SAR China]](https://i0.wp.com/hongtsui.com/wp-content/uploads/2016/12/155399_496777634121_6732175_n.jpg?resize=720%2C483&ssl=1)
[Macau Grand Prix, SAR China]











• Features in the Media
Some magazine, newspaper clippings and screen-captures, from various media outlets and publications.

CLEO Magazine (2013)

Her World Magazine (2013)




• Sports / Wanderlust
I love being outdoors and have a massive passion for travel, hiking, camping, running, cycling and exploring.



Check out my ‘Wanderlust With Hong’ channels and join me on all my adventures HERE!